Tuesday, July 15, 2008

Ford: Have You Driven a Ford Lately?

Good Slogan

Now here's a good Ford slogan. Been around forever. Looks like only local dealer groups are using it these days. Effective nonetheless. Really drives home the point that this isn't your father's Oldsmobile... oh, wait. Hmmm, wonder which one of those came first? Regardless, they both worked -- still work even. Those were brands that had been around forever and became stale. Using the slogan to make you rethink what you knew about them was a good tactic. Unlike Saturn, which has only been around for some 20 odd years (and may soon be put out of its misery).

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