Tuesday, July 15, 2008

Ford: Drive One

Bad Slogan

I just love the audacity here. It's like we're back in the caveman days (and, no, that's not a Geico reference). Me: advertiser. You: consumer. Reminds me of how Professor John Greening from Northwestern described the old way of marketing -- "“I buy ears and eyeballs and if I say it loud and often enough they’ll succumb to my wishes.” The only thing Ford is doing here is driving people away.


Viagra said...

It is a great vehicle!

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