Here's another one that is intended to pay off the ad campaign but falls short on its own. Applebees has always played up the local, family angle. I liked their old slogan -- Eating Good in the Neighborhood. I got it. Oh yeah, Applebees is right down the street and a great place to hang out. This I don't get. I can be together with my family anywhere. Not just a restaurant. And certainly not just at Applebees. As far as I know, all restaurants can seat a party of 2 or more. Bottom line, this slogan and commercial work well together but don't stand apart.
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