Friday, May 2, 2008

HP: The Computer Is Personal Again

Good Slogan

Here's one that does work on its own but is even better with the TV spot. I love the campaign they're running now with Jay Z, Beyonce, and others moving their hands around and showing how they use their computers. Really drives home the point about being personal. Unlike a network, the idea of a computer having personality drives home key benefits. Personally, I'm a big fan of this slogan.

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