Friday, May 2, 2008

Applebees: Together is Good

Bad Slogan

Here's another one that is intended to pay off the ad campaign but falls short on its own. Applebees has always played up the local, family angle. I liked their old slogan -- Eating Good in the Neighborhood. I got it. Oh yeah, Applebees is right down the street and a great place to hang out. This I don't get. I can be together with my family anywhere. Not just a restaurant. And certainly not just at Applebees. As far as I know, all restaurants can seat a party of 2 or more. Bottom line, this slogan and commercial work well together but don't stand apart.


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