Now here's a good tie-in between product and slogan. Similar to Monster, they picked a word that works on 2 levels -- characters is both a noun and adjective here. And, their shows are filled with them. This slogan is a real character-builder.
Sunday, February 22, 2009
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5 comments:
Its like you read my mind! You seem to know so much about this,
like you wrote the book in it or something. I think that
you can do with a few pics to drive the message home a little bit,
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As a person who writes poetry and enjoys the English language I can tell you that I have utter contempt for this slogan. It makes me cringe to the point where I don't want to watch USA.
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