Friday, May 2, 2008

Cisco: Welcome to the Human Network

Bad Slogan

And here's an example of when integrating a slogan with an ad campaign is not enough. This slogan just doesn't stand on its own. In fact, I can't remember what the TV spot was about and have no idea what's "human" about Cisco's network. And isn't the point of a network that it automates things so humans don't have to waste their time with it? Well, I guess you can't blame their ad agency -- they're only human.

3 comments:

Unknown said...

This would be way better with FaceBook or YouTUBE.

Anonymous said...

I've seen their ad as well and I just did not get it.

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And here's an example of when integrating a slogan with an ad campaign is not enough. This slogan just doesn't stand on its own. In fact, I can't remember what the TV spot was about and have no idea what's "human" about Cisco's network.
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