Saturday, March 8, 2008

Acura: Advance

Bad Slogan

Not much better here. It takes a really strong verb to stand alone as a one-word slogan. And this isn't it. I won't deny them that they are an innovative company. Just bought an RDX and love it. And I'll give them the slight edge over Saturn here for use of alliteration. That said, "Advance" is just too generic. It's one of those words that just doesn't mean anything. Or rather, it means everything without meaning anything. It's too broad and not differentiating. Not to mention, it's too similar to...

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