Friday, February 1, 2008

YellowPages.com: We Wrote the Book on Local Search

Good Slogan

Faithful Good/Bad readers will know I love a good pun. In this case, I admire how AT&T subtlely reminds you that they're not your father's yellow pages (ahh, Oldsmobile... now that was a good slogan!)

YellowPages.com has a long ways to go before anyone thinks of them before Google but I give them props for playing to their strengths. I must admit, AT&T has come up with some good slogans lately (Your World Delivered, Raising the Bar...) You might say they're writing the book on effective slogans writing.

10 comments:

Matt said...

I'll agree with the analysis of the slogan, but I have to ask, can you have a good slogan for a bad marketing campaign? The "Not Your Father's Oldsmobile" campaign is widely credited with driving the brand into the ground (pun intended) because it alienated the core customer base. What do you think?

Aaron Goldman said...

Great point, Matt. As I just said in my response to a GM rep's comments on the Saturn slogan, a good slogan cannot stand alone. Apparently it can help cloud your memory of how bad a product or an ad campaign was, though,

Anonymous said...

Mommy and Daddy will need to bring identification (drivers license, passport), and baby's birth certificate is required. Think about this - what would happen if you ignored your clients, or children, or friends. Both book and card passports are good for 10 years.

my site - how to get a passport

Anonymous said...

Body builders use powders to mix with other food that helps them bulk up.
More Workouts: One needs to tone up the extra weight one gains so that one doesn't end up obese. 'Tis the season to
gain weight, from holiday parties to cookie exchanges to experimenting with new recipes for Thanksgiving
like buttery biscuits stuffed with five kinds
of cheese.

my weblog: how to gain weight with a high metabolism

Anonymous said...

I am really enjoying the theme/design of your weblog.
Do you ever run into any web browser compatibility issues?
A few of my blog visitors have complained about my
site not operating correctly in Explorer but looks great in Opera.
Do you have any recommendations to help fix this problem?

Here is my web page; An Introduction To Necessary Factors Of asthma symptoms

Anonymous said...

(Click here to learn more about overtraining) This
step also includes motivation and dedication. A
meal plan can be very detailed and it can be tied to eating great things like fish and nuts to eat.
Make sure your kitchen is fully stocked with the foods you
need to eat.

Feel free to visit my blog post: how to gain weight during pregnancy []

Anonymous said...

It's actually a nice and useful piece of info. I am satisfied that you shared this useful information with us. Please keep us informed like this. Thanks for sharing.

Here is my weblog buy best luxury watches

Anonymous said...

Heу therе! I јust wanted tο ask if you ever have аny issuеѕ ωith
hackers? My last blog (wordpress) was haсκеd and
I ended up losing a few mоnthѕ оf hаrd ωork due to no ԁаtа backuρ.
Do you hаve any solutions tо pгеvent hackers?


Review my webpage; cheap luхury perfumе onlіne ()

Anonymous said...

It is unfortunate that most men avoid wearing ties
now because of the discomfort factor. Bunches of cables could be a headache otherwise correctly tied.

The classic sophistication is a consistent character that bow ties
evoke.

Here is my webpage ... how to tie a tie

Anonymous said...

I аm sure thіѕ paгаgraph hаs
touchеd all the internеt ρeople, itѕ really гeallу fаstidious
artіclе οn building up new
webѕitе.

Alѕo νisit mу homеρagе; Treppenaufzug günstig