Friday, February 1, 2008 We Wrote the Book on Local Search

Good Slogan

Faithful Good/Bad readers will know I love a good pun. In this case, I admire how AT&T subtlely reminds you that they're not your father's yellow pages (ahh, Oldsmobile... now that was a good slogan!) has a long ways to go before anyone thinks of them before Google but I give them props for playing to their strengths. I must admit, AT&T has come up with some good slogans lately (Your World Delivered, Raising the Bar...) You might say they're writing the book on effective slogans writing.


Matt said...

I'll agree with the analysis of the slogan, but I have to ask, can you have a good slogan for a bad marketing campaign? The "Not Your Father's Oldsmobile" campaign is widely credited with driving the brand into the ground (pun intended) because it alienated the core customer base. What do you think?

Aaron Goldman said...

Great point, Matt. As I just said in my response to a GM rep's comments on the Saturn slogan, a good slogan cannot stand alone. Apparently it can help cloud your memory of how bad a product or an ad campaign was, though,

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