Good Slogan Bad Slogan

It's not always black and white but some slogans work and some just ain't right!

Tuesday, November 29, 2011

City of Chicago: "We're Glad You're Here!"

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I love how this "slogan" appears in quotation marks and the new mayor's name is a sticker (already peeling off) on top of the ...
102 comments:
Thursday, October 13, 2011

Just Call Richard: A Man Outstanding In His Field.

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What a Dick.
1 comment:
Saturday, September 25, 2010

Del Mar: Maintain our Turf, Protect our Surf

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A good rhyme and a good pun?!? As Borat would say, " Wowaweewow, it's very nice. " Good URL too. This slogan is Del -icious ...
2 comments:
Saturday, July 31, 2010

U.S. Foodservice: Going Beyond The Plate Means Going Beyond

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I love how this slogan reinforces the notion of going beyond with a (quite literally) circular reference. And incorporating the round plate ...
2 comments:
Thursday, July 15, 2010

Nantucket: Some People Only Live This Way Two Weeks a Year!

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Fellow slogan snob Brooke Watson sent this one in. Gotta hand it to these guys for making Southwest Ohio seem like South Beach. Too bad they...
2 comments:
Friday, April 30, 2010

Baconnaise: Isn't It Time Your Tongue Took a Sh*t In Your Mouth?

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Of course, this isn't a real slogan. It's a spoof from The Daily Show. For whatever reason, John Stewart has taken a liking to Bacon...
2 comments:
Friday, November 13, 2009

Just Decks: Because When You Do One Thing... You Do It Right.

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Truth is, I don't mind this slogan. In fact, I like it. Only trouble is, the company doesn't do just one thing. As you can see in th...
Tuesday, June 23, 2009

Oyster Hotel Reviews: Been There. Slept There.

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As I covered on Good URL Bad URL, Oyster Hotel Reviews was launched yesterday by one of my close friends along with his brother, another f...
3 comments:
Monday, May 25, 2009

Diapers.com: We Deliver Everything But the Baby

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Not this time!
14 comments:
Sunday, April 26, 2009

Miami PD Bomb Squad: If You See Us Running, Catch Up!

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@LenKendall turned me on to this one via Twitter. A true sign of a good slogan is that it makes your heart race. Check.
1 comment:
Monday, March 9, 2009

PlentyOfFish.com: We Delete Members Unfit to Date!

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This banner ad was originally submitted for Good URL Bad URL due to its Bad URL Display with the letters running together. But I was intr...
21 comments:
Sunday, February 22, 2009

Castrol: It's More Than Just Oil

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I'm finally getting around to posting the slogans from the Super Bowl ads. This one did nothing for me. It's not at all differentiat...
25 comments:

Monster: Your Calling is Calling

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I love when a slogan plays off a word's double-meaning. Kudos to Monster for not just phoning this one in.
4 comments:

Comcast: Fast. It's Not for Everyone.

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I heart the Slowskys. The whole campaign really resonates. Goes to show a good slogan doesn't always have to say what the product does ...
25 comments:

Coca Cola: Open Happiness

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I'm all for emphasizing benefits in slogans. And what better benefit to drinking a Coke than feeling happy? That said, it's all just...
11 comments:

Chase: Chase What Matters

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I had never thought of the Chase brand as a verb so, at first, this slogan threw me for a loop. But after thinking about it, I thought it wa...
36 comments:

Heineken: Give Yourself a Good Name

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Now here's a practical, tangible benefit to drinking a beverage. Drink other beers and people will think you have no class. Drink Heinek...
78 comments:

Hulu: An Evil Plot to Destroy the World. Enjoy.

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I loved everything about this spot. Alec Baldwin in character as Jack Donaghy. The idea that a bunch of aliens are trying to turn our brains...
1 comment:

US Cellular: Believe in Something Better

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Here's another slogan that's mired in delusions of granduer. Last I checked, it was cleanliness that was next to godliness -- not ce...
21 comments:

USA Network: Characters Welcome

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Now here's a good tie-in between product and slogan. Similar to Monster , they picked a word that works on 2 levels -- characters is bot...
5 comments:
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