Sunday, February 22, 2009

USA Network: Characters Welcome

Good Slogan

Now here's a good tie-in between product and slogan. Similar to Monster, they picked a word that works on 2 levels -- characters is both a noun and adjective here. And, their shows are filled with them. This slogan is a real character-builder.

3 comments:

jacob said...

Love to see this discussion! It’s great to see you all working through the issues and also, it’s great to see recommendations for testing. In the end, it’s what your actual users do and prefer that should be your biggest driver in making these decisions.
Great article and discussion!
online marketing

Anonymous said...

Its like you read my mind! You seem to know so much about this,
like you wrote the book in it or something. I think that
you can do with a few pics to drive the message home a little bit,
but instead of that, this is magnificent blog. A fantastic read.
I'll definitely be back.

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Jake Miller said...

As a person who writes poetry and enjoys the English language I can tell you that I have utter contempt for this slogan. It makes me cringe to the point where I don't want to watch USA.