Sunday, February 22, 2009
Heineken: Give Yourself a Good Name
Now here's a practical, tangible benefit to drinking a beverage. Drink other beers and people will think you have no class. Drink Heineken and people will be impressed. Seeing as how beer is usually consumed in a social setting, preying on people's desire to improve their social standing is a great angle to play here. This slogan does not fall flat on it's Heinie.