Sunday, February 22, 2009

Comcast: Fast. It's Not for Everyone.

Good Slogan

I heart the Slowskys. The whole campaign really resonates. Goes to show a good slogan doesn't always have to say what the product does or what the brand's all about -- it can make its point simply by saying what the brand/product is NOT. Although, this technique won't work for everyone...

Nike: Are You A Quitter?
McDonald's: I'm Not Hating It
ATT: Less Bars is More

24 comments:

Grant said...

I loathe The Slowskys. The earlier commercials were pretty entertaining but they have long overstayed their welcome.

We get it. They're slow, so we don't want to be like them and have dsl. My family falls asleep for 30 seconds whenever that commercial comes on, and then afterward, one of us says something about the Slowsky commercials just getting worse and worse

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