Sunday, February 22, 2009
Comcast: Fast. It's Not for Everyone.
I heart the Slowskys. The whole campaign really resonates. Goes to show a good slogan doesn't always have to say what the product does or what the brand's all about -- it can make its point simply by saying what the brand/product is NOT. Although, this technique won't work for everyone...
Nike: Are You A Quitter?
McDonald's: I'm Not Hating It
ATT: Less Bars is More