Sunday, February 22, 2009
Chase: Chase What Matters
I had never thought of the Chase brand as a verb so, at first, this slogan threw me for a loop. But after thinking about it, I thought it was pretty clever. In general, a brand should make you want to do something. Nothing says "do" more than a verb. It is a bit ironic, though, that a bank is telling you to chase what matters -- as if that were something other than money. Maybe what they're getting as is the thrill of the chase.