This one threw me at first. My wife and I looked at each other sure that this had some sort of dirty double meaning. That, of course, is step one of good sloganry -- make 'em stop and think. Step two is to pay off the product attributes -- ok, I get it, this guy reads peoples faces to see if they're lying -- and bonus points for good wordplay. Step three is to make sure people remember your brand -- check. Truthfully, this is one of the best TV show slogans I've seen in a long time. Which reminds me, why don't more TV shows have slogans?
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