Saturday, June 14, 2008

Tide: Your Tide is Showing

Bad Slogan

I was surprised to see Tide running a TV spot using the same slogan as Las Vegas Tourism. I actually kind of like it -- gives the whole "your ___ is showing" a completely different (and more intuitive) spin. Don't have to think too hard to get it. Using Tide shows when your colors pop and there are no stains to be seen. That said, I think Vegas does it better giving this expression a raunchy twist that really expresses the brand. Not sure who came up with it first but since I saw Vegas using it first and it is more impactful for their brand, I have to go against the Tide on this one.


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