It's not always black and white but some slogans work and some just ain't right!
Thursday, April 17, 2008
Popeyes: The Sauce Is Boss!
Slogans that rhyme Get props from me every time. Especially when they put the focus On the product not some hocus pocus. This slogan is worthy of praise And the boss that approved it deserves a raise!
4 comments:
Anonymous
said...
Hello. This post is likeable, and your blog is very interesting, congratulations :-). I will add in my blogroll =). If possible gives a last there on my blog, it is about the TV de LCD, I hope you enjoy. The address is http://tv-lcd.blogspot.com. A hug.
I was there is afternoon and it is open. Tiny, limited menu, but the chicken and the biscuits are the same. Very good. Only six tables, lots of people, plenty of servers and bosses. Boss promises to order butter for the biscuits. Nothing but water and soda drinks. But, it is what it is...Same chicken, same biscuits and same sides. It was erie walking in the place, right next to Uno, just over the bridge from Fenway Park on Brookline Ave. I used to walk in the same door 45 years ago to work at channel 7. Strange feeling. =============== Brukewilliams Crack Cocaine
After the pot is awarded, you are ready to begin a new hand of Texas Hold'em. Dealer puck goes to the next tv player clockwise and clockwise, each laptop player receives a new card. Soon our third episode of Poker Academy. (First part: Texas Hold'em laptop, a tv poker chosen available HERE. Invite you to tv read! ---------------
What started with a simple URL obsession has blossomed into an all-consuming marketing mania. As a marketing professional, my day job requires me to critically evaluate good and bad marketing ideas. For some reason, I decided to devote my nights and weekends to that same pursuit. Of course, in this setting, I get to pick the companies I assess and don't have to mince my words. So join me here as I set out to put my stamp of Good or Bad on every slogan, tagline, and call-to-action that flashes before my eyes (and camera lens).
My name is Aaron Goldman and I'm a marketing junkie. My day job is CMO at Kenshoo, a global technology platform for managing online advertising campaigns. So, yes, I have a vested interest in Good and Bad Slogans.
Blog Archive
Are You a Slogan Snob?
Have you seen or heard any slogans so good they get stuck in your head for the rest of the day? Come across any slogans so brutal you wonder what the CMO was smoking when he or she approved it? Snap a pic and send it to me at GoodSloganBadSlogan@gmail.com and I'll post accordingly.
An effective slogan usually: 1. States the main benefits of the product or brand for the potential user or buyer 2. Implies a distinction between it and other firms' products - of course, within the usual legal constraints 3. Makes a simple, direct, concise, crisp, and apt statement 4. Is often witty 5. Adopts a distinct "personality" of its own 6. Gives a credible impression of a brand or product 7. Makes the consumer feel "good" 8. Makes the consumer feel a desire or need 9. Is hard to forget - it adheres to one's memory (whether one likes it or not), especially if it is accompanied by mnemonoic devices, such as jingles, ditties, pictures or film sequences on televised commercials 10. Sounds good
From Me...
An effective slogan usually: 1. Is both timely and timeless 2. Is universal -- retains its meaning in other cultures and translates well to other languages 3. Is not interchangeable with other companies or products -- a good litmus test is taking the name of the brand out of the slogan and asking, "Could this be any company?" 4. Makes you think, but not too hard 5. Defines a new reality or way of life 6. Inspires action 7. Creates a social identity or conveys status 8. Delivers the promise of transformation 9. Humanizes the brand
4 comments:
Hello. This post is likeable, and your blog is very interesting, congratulations :-). I will add in my blogroll =). If possible gives a last there on my blog, it is about the TV de LCD, I hope you enjoy. The address is http://tv-lcd.blogspot.com. A hug.
I was there is afternoon and it is open. Tiny, limited menu, but the chicken and the biscuits are the same. Very good. Only six tables, lots of people, plenty of servers and bosses. Boss promises to order butter for the biscuits. Nothing but water and soda drinks. But, it is what it is...Same chicken, same biscuits and same sides. It was erie walking in the place, right next to Uno, just over the bridge from Fenway Park on Brookline Ave. I used to walk in the same door 45 years ago to work at channel 7. Strange feeling.
===============
Brukewilliams
Crack Cocaine
Happy new 2013.
Regards
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Cheap laptop 15 inch
After the pot is awarded, you are ready to begin a new hand of Texas Hold'em. Dealer puck goes to the next tv player clockwise and clockwise, each laptop player receives a new card.
Soon our third episode of Poker Academy. (First part: Texas Hold'em laptop, a tv poker chosen available HERE. Invite you to tv read!
---------------
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