Thursday, February 7, 2008

T-Mobile: Stick Together

Bad Slogan

In the competitive wireless industry, it's cruical that your brand stand for something. And that something needs to be of value (and competitive advantage) to consumers. Verizon has always focused on the quality of its network (Can you hear me now?) AT&T is all about the bars (raising it, more in more places, etc.) US Cellular is the regional play (where you matter most). So what is T-Mobile all about? Sticking together? With who? May "fave 5"? Really? That's why I should go with T-Mobile? So I can talk to 5 people whenever I want? On a crappy network with expensive minutes to everyone else I want to talk to? No thanks. I'll stick this one out.

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