Monday, February 18, 2008

Stride: The Ridiculously Long Lasting Gum. Good for You. Bad for Us.

Good Slogan

This slogan is a bit long lasting, but ridiculosuly effective. The spot has the head of the company showing declining sales figures and the factory at a standstill before begging users to chew their second piece. Brilliant! Love toungue-in-cheek advertising like this. One of my favorite college professors would've reffered to this as "sharing the knowing wink." Up against Wrigley, the slogan giant -- "Double Double Your Refreshment" -- Cadbury makes great strides with this one.

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