Monday, February 18, 2008

Lexus: The Power of H

Bad Slogan

I like the premise of this campaign and how they came up with all the witty ways to play off the letter "H." That said, I don't think this slogan differentiates Lexus from any other manufacturer that has a hybrid. Granted, green marketing is all the rage right now. But this would be like Dr. Pepper promoting the fact that it's now available in diet. Oh wait...

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